City of Lancaster Finds Innovative Solution to Bicycle Safety Education
“See and Be Seen” Campaign Introduced in Honor of National Bicycle Safety Month
The City of Lancaster is committed to continuously identifying new and innovative ways to improve traffic safety throughout the community. With May being National Bicycle Safety Month the City, as well as the California Office of Traffic Safety (OTS), remind drivers, cyclists, and pedestrians to look out for one another throughout the month and all year long. In recognition of National Bicycle Safety Month, the City has also unveiled the design concept for “See and Be Seen” – an informational campaign which utilizes signal cabinets located near intersections to display safety messages.
“Traffic safety is a shared responsibility. For this reason, the City of Lancaster is committed to educating and informing the public regarding safe ways to traverse our community,” said Lancaster Mayor R. Rex Parris. “Our residents get around in a variety of ways, including by bike and on foot. Therefore, it is of the utmost importance that we be aware of one another and do our part to help everyone reach their destination safely.”
Funded through a grant project with the California OTS, the City’s signal cabinet wraps will educate youth and adults about traffic rules, as well as their rights and responsibilities as pedestrians and bicyclists. The $55,000 project includes the design and production of 19 signal cabinet wraps to be placed along Lancaster Boulevard, between Division Street and 30th Street West. The resourceful and imaginative wrap designs will debut along The BLVD corridor in late summer of 2019.
The design concept of the wrap series, “See and Be Seen,” was created valuable input from local school districts and law enforcement. Each of the wraps will include one of the following safety messages, in addition to a wayfinding map that will highlight where the City’s bikeways and crosswalks are located.
- “See and Be Seen” – Make Eye Contact
- “See and Be Seen” – Eyes Up, Phone Down
- “See and Be Seen” – Ride RIGHT in the Bike Lane
- “See and Be Seen” – Keep in Mind, Walk Between the Lines
Funding for this bicycle and pedestrian safety education program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. To learn more about safe ways to get around, visit gosafelyca.org. For more information about the “See and Be Seen” campaign, contact the City of Lancaster’s Development Services Department at (661) 723-6047.