See and Be Seen

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Wrap Series"Traffic safety is a shared responsibility. For this reason, the City of Lancaster is committed to educating and informing the public regarding safe ways to traverse our community,” said Lancaster Mayor R. Rex Parris. “Our residents get around in a variety of ways, including by bike and on foot. Therefore, it is of the utmost importance that we be aware of one another and do our part to help everyone reach their destination safely.

Cabinet Eyes Up Phone DownIn 2019, through a grant from the California Office of Traffic Safety (OTS), the City of Lancaster designed the  See and Be Seen Signal Cabinet Wrap Bicycle & Pedestrian Safety Education Campaign aimed at reminding the community about traffic rules and safety behaviors to improve pedestrian and bicyclist safety.

The design concept of the wrap series was created through valuable input from local school districts and law enforcement. Each of the wraps includes one of the following safety messages, in addition to a way-finding map that highlights where the City’s bikeways and crosswalks are located.

• Make Eye Contact
• Eyes Up, Phone Down
• Ride RIGHT in the Bike Lane
• Keep in Mind, Walk Between the Lines

The See and Be Seen campaign is the first signal cabinet wrap program in the nation to integrate traffic safety education with the artistic wrapping of signal cabinets.

Sierra AssemblyWhat started with a single corridor concept has grown into a multifaceted campaign with 35 wrapped cabinets throughout the City, school outreach education, and a social media campaign. The wraps have provided a proactive educational platform to bring awareness to bike/PED safety to everyone traveling in Lancaster. The campaign is resonating with the community and taken on a life of its own as it has garnered interest from other entities, public and private, that are interested in becoming partners with the City to propagate the next phase of the campaign.

The See and Be Seen campaign has been recognized locally, regionally, and nationally for its creative approach to traffic safety education:

APWA logoNational Exceptional Performance Award in Safety 2020

 

APWA SOCAL logo

  Southern California Chapter B.E.S.T. Creative and Innovative Project of the Year 2019

  High Desert Branch Innovative Design of the Year 2019

For more information about the See and Be Seen campaign, contact the City of Lancaster’s Development Services Department at (661) 723-6047.

  

 The signal cabinet wraps were produced in collaboration with:

Tucson           12 - JPW Communications - ELGL

Funding for the See and Be Seen bicycle and pedestrian safety education program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. To learn more about safe ways to get around, visit gosafelyca.org.

OTS LogoGo Safely CA